On the Representation and Implementation of Data in the Customer Information Base of Commercial Banks

摘要：

The customer information system (CIS) in commercial banks can be divided into three stages as the basic customer relationship management (CRM),comprehensive customer relationship management and the optimization of customer relationship.This paper introduces the theory of information tree expression of information engineering,proposes a method of data search and transformation based on the composition of customer information base and database to implement the personalized marketing online.

关键词： Customer information base Data representation Implementation

作者: Shanqiu LIU Dengke XU Xiuqin GUO

作者单位: School of Management & Economics,Hunan University of Technology,Zhuzhou,Hunan,CHINA,412008

会议类型: 国际会议

会议名称: The 2008 International Conference on Business Intelligence and Financial Engineering(BIFE 2008)(商业智能和金融工程国际会议)

会议地点: 长沙

会议语种:英文

页码: 477-482

在线出版日期: 2008-10-28（万方平台首次上网日期，不代表论文的发表时间）