Option-game Analysis in R&D Investment under Demand Uncertainty
In this paper,the theories of real option and game are employed to analyze investment decision-making under demand uncertainty.In allusion to the factors of cost irreversibility,demand uncertainty and market competition,the influence of investment cost on enterprisesR&D investment decision-making is emphasized particularly,and a symmetric optiongame model of duopoly is set up.At last,the investment thresholds and equilibrium strategies for an enterprise being a leader or a follower in every stage are analyzed in the model.
Investment decision-making Option-game uncertainty
Shi AN Ji-yuan TIAN
School of Management,Harbin Institute of Technology,P.R.China,150001
国际会议
长沙
英文
217-221
2008-10-28（万方平台首次上网日期，不代表论文的发表时间）