A Game Model On The Profit Distributive Of Manufacturer-Retailer Supply Chain Alliance

摘要：

From the perspective of the corporate social responsibilities (CSR)-the product safety,and its influence on the consumers,applying the basic idea of game theory,this paper studies on profit distributive model of manufacturer-retail-er supply chain alliance.The results show that a manufacturer forming a supply chain alliance with retailers is the unique Nash equilibrium of the game.The study will provide important guidance to the marketing decision for firms and retailers.

关键词： manufacturer-retailer supply chain alliance safety responsibility consumers preferences Profit allotting game theory

作者: Jiong Meng Xiaowo Tang Debing Ni

作者单位: School of Management,University of Electronic Science and Technology of China,Chengdu 610054,China;S School of Management,University of Electronic Science and Technology of China,Chengdu 610054,China

会议类型: 国际会议

会议名称: The 2008 International Conference on Business Intelligence and Financial Engineering(BIFE 2008)(商业智能和金融工程国际会议)

会议地点: 长沙

会议语种:英文

页码: 63-67

在线出版日期: 2008-10-28（万方平台首次上网日期，不代表论文的发表时间）