Experiential Design Based on the Area of Cultural and Creative Industries
With the global trend of experiential economy, cultural and creative industries are upgraded an unprecedented level. From the government to individuals, from designers to entrepreneurs, from colleges and universities to institutes of scientific research, all of them are aware of the tremendous value of cultural and creative industries. At present, as an important branch of cultural creative industries, design considers more shopping experience of consumers rather than basic function of produces. Actually, consumers purchase behavior is the process of the inner experience and enjoy. The paper analyses the background and traits of experiential design from the perspective of cultural creative industries, and illustrates specific applications in five aspects of sensory experience design, emotional experience design, interactive experience design, specific experience design and narrative experience design. The purpose is to research realistic significance of experiential design towards contemporary design in China, and to strive to build Chinese-style experience design, finally to enhance the position of design in the cultural and creative industries in China.
Culture Creativity Industry Experience Experiential design
Zhongyang Li Shouming Chen Huazheng Liu
Department of Design, College of Fine Arts, Capital Normal University, P. R.. China
国际会议
昆明
英文
1221-1224
2008-11-22（万方平台首次上网日期，不代表论文的发表时间）