The Consistency of Product Design and Brand Image

摘要：

Through the analysis of consumers, products and brand image, this paper intercept product design and brand image, analysis brand image by understanding consumer motivation, product design processes and brand development, summarize design methods suitable for brand products, so as to provide some inspiration and ideas for product design study.

关键词： product design brand image consistency

作者: H.X. Wang J. Chen Y.C. Hu M. Ye

作者单位: Zhejiang Polytechnic University ,Hangzhou ,China Department of Industrial Design, School of Design, Guangdong Art Institute of Light Industry Vocatio College of Computer Science, Zhejiang University Hangzhou ,310021,China

会议类型: 国际会议

会议名称: The 9th International Conference on Computer-Aided Industrial Design & Conceptual Design(CAID&CD2008)(2008年国际计算机辅助工业设计与概念设计学术会议)

会议地点: 昆明

会议语种:英文

页码: 1142-1144

在线出版日期: 2008-11-22（万方平台首次上网日期，不代表论文的发表时间）