Commercial Design Must Take the Social Responsibility
With the development of modern society and modern design, the application of commercial design has been very prevalent and active. Nowadays, in the environment of cruel commodity economy and intense market competition, not a few wrong opinions hold that the commercial design only take the responsibility for the design clients and the users of the design products, while not for the society. However, after deep understanding the connotation of the commercial design and the social responsibility, and correct recognizing the dual attributes of the design products users as human being, it is clear that the commercial design must take the social responsibility. Only in this way, can commercial design serve the modern society and market better; can commercial design get the healthy development of itself, and become more splendid.
Commercial Design Social Responsibility Inner Quality Inner Requirement Designing usersDual Attributes.
Li Chen
School of Art & Design, Wuhan University of Technology
国际会议
昆明
英文
1041-1044
2008-11-22（万方平台首次上网日期，不代表论文的发表时间）