Research on Users Product Color Perception of Automobile
Color plays an important role in product design and affects consumers preference in purchase. To study the users color perception, a novel approach of the semantic differential (SD) method was adopted to examine the difference of color perception between plane (2D-form) and product (3D-form). Taken the automobile color design as an example, the difference of users color perception and color cognition were explored, the mapping model of users color perception of product was set up so as to improve color design of product rationality and validity. The study of the users color perception of product will assist the designers in color design of product, and to find out the color attributes and meaning for color design of product.
Product Design color perception Image scale Factor analysis.
Yuan Zhu Zuyao Zhang Fan Zhang
Zhejiang University City College, Hangzhou, P. R. China Zhejiang Institute of Technology, Hangzhou, P. R. China
国际会议
昆明
英文
869-873
2008-11-22（万方平台首次上网日期，不代表论文的发表时间）