Cognitive Pragmatics Relations in Product Symbol Accepted Process
The purpose of this paper is to present systemic cognitive pragmatics relations between product symbol and user for product symbol innovation. According to the theories of cognitive pragmatics, the cognitive pragmatics theory in product design was established. Combining with elements of semiotics, the work presented in this paper analyzed cognitive process with Denotation-Connotation-Function and cognitive methods with analogical relationship, logic relationship and conventional relationship of product symbol. Based on this, the research showed the cognitive pragmatics relationships and resented some typical cases for these relations in cognition process of product symbol. The results indicated that these relationships mainly include the cognition-behavior relations with logic cognition-practical behavior, iconic cognition-emotional behavior and symbolic cognition-cultural behavior, and the characters and functions of three kinds of cognition-behavior context, such as operation context, scenario context and cultural context. These relations can contribute a lot to creative thinking and scientific methods for designers in new product development.
cognitive pragmatics symbol accepted process context product symbol innovation
WU Zhijun NA Chengai BAO Zhaohui
Industrial Design Center of Electromechanical Product, Hunan University of Science and Technology, X Industrial Design Center of Electromechanical Product, Hunan University of Science and Technology, X
国际会议
昆明
英文
834-837
2008-11-22（万方平台首次上网日期，不代表论文的发表时间）