Application of Chinese Shang Bronze Culture in Wine Package Design
The purpose of this paper is to present a new method for wine package design by applying Chinese bronze culture symbol to exhibit the national cultural and aesthetic meanings of wine and to fit the customers culture demands. Based on analyzing the characteristics of Shang bronze shapes, decorative patterns and aesthetic ideas, combining with the cultural characteristics of wine package, the work presented in this paper obtained a series of design methods of wine package by applying Chinese Shang bronze culture. These methods mainly include orienting of aesthetic ideas, selecting of bronze symbols and creating of container shapes and decorative patters. Then a typical wine package case was designed and analyzed by applying these design methods. These package design methods not only can bring national culture values for wine, new consuming concepts and aesthetic ideas for people, but also can promote the competitive ability for enterprise.
Shang bronze culture wine package design shape decorative patters
NA Chengai WU Zhijun NONG Yanying
Industrial Design Center of Electromechanical Product, Hunan University of Science and Technology, X School of Design, Jiangnan University, Wuxi 214122, China
国际会议
昆明
英文
829-833
2008-11-22（万方平台首次上网日期，不代表论文的发表时间）