Research on Evaluation System of Industrial Design Based on Brand-Style Feature
With the fierce market competition increasingly, product design pays more attention to the peoples perceptual demands. Brand style has become one of the main factors for consumer to choose product, thus it is important to establish a design evaluation system based on brand style to ensure and enhance design quality. From the idea and method of industrial design, brandstyle feature is a collection of common features showed by a series of products. It is the important communicational medium between consumers and designers. Taking peoples perceptual demands as a starting point, this paper analyzed the connotation of brand-style feature and cognitive difference, established the perceptual cognition operation mode and multi-dimensional constitution of brand-style feature, presented a new basic structure of design evaluation system based on brand-style feature, and provided some new idea and method for the evaluation of product design.
Brand-Style Feature Perceptual Cognition Multi-Dimensional Feature Design Evaluation
Ying Zhou Chengqi Xue Li Ling
College of Mechanical Engineering, Southeast University, Nanjing, P. R. China;School of Art, Jiangsu College of Mechanical Engineering, Southeast University, Nanjing, P. R. China College of Mechanical Engineering, Southeast University, Nanjing, P. R. China;Guizhou University
国际会议
昆明
英文
801-805
2008-11-22（万方平台首次上网日期，不代表论文的发表时间）