Product morphologic semantic and human cognitive habits
The development of technology brings some problems to the products. Some consumers dont know the products use, they even cant identify its function. Morphology means something relative with the humans psychology symbols, therefore, the product positioning shall comply with it so as the complicated message can be easily accepted and understood. The significance of the product morphologic semantic is to change a complex product into a simple image with the help of it. Every product contains many meanings together with different kinds of transmitting message. It is product morphologic semantic that breaks the traditional ergonomics consideration, which is only for the physical and physiological function, and adds psychology, mental factors. As an industry designer, the utmost task is to improve the users cognition, shorten the period, study the particular message transmitting way under the application of morphology.
Products Semantic Symbol Cognitive Process.
Kaiqiang Xu Wenxiao Zhou
School of Arts&Design, Hubei University of technology, Wuhan, P. R. China
国际会议
昆明
英文
29-31
2008-11-22（万方平台首次上网日期，不代表论文的发表时间）