Research on E-Commerce Supply Chain Alliance Performance Evaluation Based on Importance-Performance Analysis

摘要：

In the E-commerce environment,the evaluation of the supply chain alliance performance (SCAP) has its characteristics and faces new challenges.As a valid and powerful technique,Importance-Performance Analysis (IPA) has become a popular managerial tool that has been broadly used to identify the strengths and weakness in various industries recently.It is easy to be used and offers considerable value for the evaluation of SCAP.This paper mainly explores how to use IPA to evaluate five parts of SCAP in E-commerce environment,namely customer satisfaction,enterprise satisfaction,business process,economic efficiency and innovation and development ability of supply chain alliance.The interpretation of the IPA is graphically presented on a grid divided into four quadrants: Keep Up the Good Work,Concentrate Here,Low Priority and Possible Overkill.IPA technique helps the supply chain alliance locate bottlenecks and areas of inefficiency and provides a useful tool for supply chain alliance to understand and improve the SCAP.

关键词： E-commerce Importance-performance analysis Evaluation Supply chain alliance performance

作者: LUO Hanyang JI Wenli

作者单位: Shenzhen Graduate School,Harbin Institute of Technology,P.R.China,518055；College of Management,Shenz College of Management,Shenzhen University,P.R.China,518060

会议类型: 国际会议

会议名称: 2008 International Conference on Lofistics Engineering and Supply Chain(2008物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 771-776

在线出版日期: 2008-08-20（万方平台首次上网日期，不代表论文的发表时间）