Study on the Influence of Service to the Retailing Store Image -Based on the Theory of Halo Effect

摘要：

Retailers always use certain service methods to enhance the influence of the store image.Taking the theory of Halo Effect as the bases,taking department as study sample and taking ANOVA as analysis method,this paper discusses whether service can enhance the store image.It shows that service elements influence the department store image significantly and then helps the customers to come to the formation of the store image.

关键词： Halo Effect Retailing Service Store Image

作者: HOU Min XU Xiaofei

作者单位: School of Management& Social Science,Dalian Polytechnic University,Dalian,116000

会议类型: 国际会议

会议名称: 2008 International Conference on Lofistics Engineering and Supply Chain(2008物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 404-408

在线出版日期: 2008-08-20（万方平台首次上网日期，不代表论文的发表时间）