Study on the Construction and Management of Modern Logistics Service Brand

摘要：

This paper combines logistics service characteristic and relevant service brand theories to analyze the connotation and elements of logistics service brand,then brings forward the idea of building and managing logistics service brand by referring to service brand management model.At last,this paper puts forward concrete suggestions and countermeasures from such respects as brand idea,image system,service content and service quality.

关键词： Logistics Brand Service brand

作者: WANG Qingfeng

作者单位: College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing,P.R.China,210016； College of Economics and Management,Zhongyuan University of Technology,Zhengzhou,P.R.China,450007

会议类型: 国际会议

会议名称: 2008 International Conference on Lofistics Engineering and Supply Chain(2008物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 387-391

在线出版日期: 2008-08-20（万方平台首次上网日期，不代表论文的发表时间）