A Mobile Multi-Agent and Location-Aware Based Framework for Advertisement

摘要：

This paper focuses on providing a method that will make mobile advertising contextually sensitive.We proposed a mobile multi-agent and location-aware based framework for advertisement.This framework includes three modules which are location-aware module,mobile multi-agent module,and information transform module.Through this process,we can send advertisement which is user specific and location sensitive to the customers.

关键词： mobile multi-agent location-aware advertisement

作者: Yang Liu Chunting Yang

作者单位: School of Information and Electronic Engineering,Zhejiang University of Science and Technology,Hangzhou 310023,China

会议类型: 国际会议

会议名称: 2008年国际电子商务、工程及科学领域的分布式计算和应用学术研讨会(2008 International Symposium on Distributed Computing and Applications for Business Engineering and Science)

会议地点: 大连

会议语种:英文

页码: 882-885

在线出版日期: 2008-07-27（万方平台首次上网日期，不代表论文的发表时间）