A QCPD Model Applied to Studying CRM among Global Competitive Logistic Service
The customer relations management has been the core question of the international logistics enterprise development.With analyzing the international logisticsnew characteristic,from the logistics developments new characteristic and the new challenge which it has proposed to our country Enterprise embarks,we carry on the improvement strategy analysis.The QCPD evaluation model is used to evaluate the logistics service quality.And on the base of the logisticsnew characteristic and the relational appraisal,the construction customer relations managements dynamic improvement mentality and the atonement strategy,and comprehensively promotes our country logistics enterprise ability to deal with the international competition.
QCPD Model CRM Logistics service quality Customer loyalty
YANG Li PENG Xiaobao
School of Economic and Management,Anhui University of Science&Technology,P.R.China,232001 School of Management,USTC,P.R.China,230026
国际会议
2008 International Conference on Lofistics Engineering and Supply Chain(2008物流与供应链管理国际研讨会)
长沙
英文
376-381
2008-08-20（万方平台首次上网日期，不代表论文的发表时间）