Research on Module and Strategy of CRM in Third Party Logistics
In the recent years,accompanying with the development of the information technology and Internet communications,they have brought a very big impact to many enterprises.Peoples attitudes toward ERP of manufacturing,innovation of new products and managing style etc,mostly have been influenced by this tendency.As a new estate,the third party logistics is developing rapidly in the world.It has become big topic for the enterprise of how to bring up their standard of logistic service.We must pay attention to the customer relationship management,because it is one of the important parts of the third party logistics.This article analyses the features and significances of the customer relationship management firstly,on the basis of that,the article emphasize the system structure and implementation strategies of the customer relationship management in the third party logistics enterprises.
Third party logistics Customer relationship management Customer satisfaction Strategy
LI Huiyan WANG Hao
School of Management,Shenyang University of Technology,P.R.China,110024 School of Tourism & Hotel Management,Sanya Aviation & Tourism College,P.R.China,572000
国际会议
2008 International Conference on Lofistics Engineering and Supply Chain(2008物流与供应链管理国际研讨会)
长沙
英文
365-370
2008-08-20（万方平台首次上网日期，不代表论文的发表时间）