Research on the Integration of Modern Logistics and Service Marketing

摘要：

In recent days,Modern Logistics has attracted more and more attention.This paper has discussed the conceptions of Modern Logistics and service marketing and analyzed the status quo of Chinas enterprises on Modern Logistics.And then the author has provided an integrated model of Modern Logistics and service marketing and given some advice on this integration.Finally,the author argued that it is essential to integrate Modern Logistics and service marketing.Logistical enterprises of China should pay attention to the improvement of customer satisfaction and the quality of logistical service and then they will gain the competency of survival and development in recent competition.

关键词： Modern Logistics Service marketing Customer satisfaction

作者: SONG Xuqin XIANG Xin

作者单位: Shipping and Management Department,Guangzhou Maritime College,P.R.China,510725 School of Law,GuangDong University of Technology,P.R.China,510090

会议类型: 国际会议

会议名称: 2008 International Conference on Lofistics Engineering and Supply Chain(2008物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 360-364

在线出版日期: 2008-08-20（万方平台首次上网日期，不代表论文的发表时间）