Research on the Value of Blog Marketing

摘要：

With human being entering into the 21st century,Network Economy emerges and nearly all companies are working online by using electronic commerce to do their web marketing.As a new network application,Blog has caught the eye of many people and multitudinous enterprises,which has also become one kind of new marketing model.This paper has constructed the value model of Blog Marketing through the comparative analysis between Blog Marketing and other models of marketing.Finally,some Blog operation tactics has been proposed.

关键词： Blog Blog Marketing Blog value Electronic Commerce Network marketing

作者: Licheng Ren Jing Li

作者单位: School of Economics and Management,Taiyuan University of Science and Technology,Taiyuan,Shanxi,China Department of Management,Xinhua College of Sun Yat-sen University,Guangzhou,Guangdong,China

会议类型: 国际会议

会议名称: 2008年国际电子商务、工程及科学领域的分布式计算和应用学术研讨会(2008 International Symposium on Distributed Computing and Applications for Business Engineering and Science)

会议地点: 大连

会议语种:英文

页码: 534-538

在线出版日期: 2008-07-27（万方平台首次上网日期，不代表论文的发表时间）