An Empirical Study on Online Shopping Intention of Chinese City Consumers

摘要：

This paper utilizes 562 sample data collected from four cities-Jinan,Qingtao,Zibo and Rizhao,builds the Logit model,then based on which Eviews3.1 statistical software is employed to process sample data by Logit regression.The result of the study indicates that online shopping intention of city consumers is more affected by factors like consumers income,network usage capability and the security of online shopping and less affected by such factors as consumers age,education level and convenience.Finally,suggestions are put forward on promoting the development of online shopping in China on the basis of measurement result.

关键词： Online shopping Intention City consumer

作者: Linhai Wu Shijiu Yin Lili Du

作者单位: School of Food Science and Technology,Jiangnan University,Wuxi,Jiangsu,214122,China School of Business,Rizhao Ploytechnic College,Rizhao,Shandong,276826,China

会议类型: 国际会议

会议名称: 2008年国际电子商务、工程及科学领域的分布式计算和应用学术研讨会(2008 International Symposium on Distributed Computing and Applications for Business Engineering and Science)

会议地点: 大连

会议语种:英文

页码: 360-364

在线出版日期: 2008-07-27（万方平台首次上网日期，不代表论文的发表时间）