The Research on Chinese Agricultural E-business and the Value Trust Network Solution
The versatility of the internet provided the perfect hotbed for marketing agricultural products. The vast growth in the websites of marketing agricultural products on the Internet has spurred the quest for finding a new approach to supporting to product logistics and supply chains. This dissertation is based on a preliminary investigation of the current logistical and supply chain issues of Chinas E-business-transformed agribusiness. It aims to find solutions through practical applications of the Value Trust Network (VTN) model. The literature on this topic is extensive, with E-business being a huge topic of interest. Previous studies have made inclusion of such a study regarding these issues highly useful and valuable. The research involved in this dissertation, employs both qualitative and quantitative research means in questing of the answers for identified research questions. A focus group study and an internet-based questionnaire survey were adopted to assess the E-business in the agricultural produce wholesale trading market in China. The online questionnaire will be mainly focused on existing companies within Chinas agribusiness sector.
E-Business Chinas Agriculture Value Trust Network
Wei Bin
School of Management, Tianjin University, Tianjin,P.R.China, 300072
国际会议
郑州
英文
2008-09-20（万方平台首次上网日期，不代表论文的发表时间）