The E-Marketing Model Based on Resident Community

摘要：

The E-marketing model in China adopts the international generic model, which develops from WAN into the LAN. This model requires complete support systems, such as modern logistics distribution system, sound credit system and online settlement system. But these systems in China dont satisfy this demand. This paper addresses this problem and proposes a community-based E-marketing model. The model includes three development phases, i.e. establishing independent e-business community based on LAN, setting up e-business network based on MAN, establishing e-business network based on WAN. This model can solve the problems of current e-marketing and drive e-marketing development rapidly.

关键词： E-marketing Resident Community, MAN, Internet

作者: Wang Sanfang

作者单位: Department of Economics and Trade, Henan Institute of Engineering, Zhengzhou, P.R. China, 451191

会议类型: 国际会议

会议名称: The 15th International Conference on Industrial Engineering and Engineering Management(IE&EM2008)(第十五届工业工程与工程管理国际学术会议暨中国机械工程学会第11次工业工程年会)

会议地点: 郑州

会议语种:英文

在线出版日期: 2008-09-20（万方平台首次上网日期，不代表论文的发表时间）