The Culture Adaptation of New Product Development in China
Western companies have started to explore China as a source of technology. Yet western new product development processes are frequently shaped by a number of well-known contrasts between Chinese and Western culture characteristics, such as collectivism versus individualism, relationship and group harmony concern versus contractual attitude, strong versus weak uncertainty avoidance, etc. A case study of Lucent China Research and Technology Center shows how new product development process can be effectively tuned to align with local culture environment, which is on TL9000 global requirements basis. The oversea companys branch has recognized the need to adjusted key checking points during telecommunication software development and has gained remarkable success in quality improvement and productivity enhancement. At the same time, lessons and recommendations on the adjustment of China style will be drawn from the case study for international companies that locate NPD in China.
New Product Development Product Development Process Culture Differences Localization
Zhang Haibo Li Jizhen
Institute of Policy and Management, the Chinese Academy of Sciences, Beijing, P.R.China, 10080 School of Economics and Management, Tsinghua University, Beijing, P.R.China, 100084
国际会议
郑州
英文
2008-09-20（万方平台首次上网日期，不代表论文的发表时间）