The Customer Satisfaction to the Service and Food in McDonalds in China?a?aBased on SERVQUAL Model

摘要：

Using SERVQUAL to analyze the customer satisfaction to the service and food in McDonalds in China. Through the research, the real situation of customer satisfaction to the service and food in McDonald will be illustrated. Through the findings, the advantages and problems in McDonalds will be described. The primary objective of this research is to provide an independent assessment of customer satisfaction in Chinese customer base. This could then be used as a basis for identifying key areas in which McDonalds should be improved in the future.

关键词： Customer Satisfaction McDonald SERVQUAL

作者: Yi Ming Zhou Fei

作者单位: School of Economics,Huazhong University of Science and Technology, Wuhan,P.R.China,430074 Xiamen University, Xiamen, P.R.China,361003

会议类型: 国际会议

会议名称: The 15th International Conference on Industrial Engineering and Engineering Management(IE&EM2008)(第十五届工业工程与工程管理国际学术会议暨中国机械工程学会第11次工业工程年会)

会议地点: 郑州

会议语种:英文

在线出版日期: 2008-09-20（万方平台首次上网日期，不代表论文的发表时间）