An Exploration on Building A Powerful Industrial Brand

摘要：

Industrial brand is quit different from consumer brand, but it is also a useful marketing tool in industrial market. Building a powerful brand will do well to industrial companies greatly. The ways to build a powerful industrial brand means the company pays more attention to reconsider the company culture, integrate the communications, form brand individual in some special ways.

关键词： Building Industrial Brand

作者: Zhang Tianlong Chen Qi Yang Youquan

作者单位: Nanjing University of Aeronautics and Astronautics, Nanjing,P. R. China, 210016 The 713th Institute of China Shipbuilding Industry Corporation, Zhengzhou, P. R. China, 450015

会议类型: 国际会议

会议名称: The 15th International Conference on Industrial Engineering and Engineering Management(IE&EM2008)(第十五届工业工程与工程管理国际学术会议暨中国机械工程学会第11次工业工程年会)

会议地点: 郑州

会议语种:英文

在线出版日期: 2008-09-20（万方平台首次上网日期，不代表论文的发表时间）