Customers Value Precipitation Study Based on their Expectation and Perception
Based on the perspective of the customers expectation and perception, the paper puts forward the concept of customers value precipitation and constructs an investigation process for customers expectancy-value components. With undergraduates mobile phones as the research object, an empirical analysis is provided for the investigation model. Then guided by the idea of value creating curve and customers dynamic expectation model, the analysis matrix for customers value precipitation is put forward, and elements and causes for value precipitation are also analyzed. Finally, according to the research result, it is known that companies should pay special attention to customers expectation study and some suggestions are put forward to reduce customers value precipitation.
Expectation Perception Customers Value Precipitation Mobile Phones
An Jingwen Tan Lidan
School of Management, China University of Mining & Technology Beijing, P.R.China, 100086
国际会议
郑州
英文
2008-09-20（万方平台首次上网日期，不代表论文的发表时间）