Study of Real Estate Investment Risk Decision-Making Model Based on Theory of Utility-Matter Element
(0) In these years, extension theorys study of real estate investments decision-making is being raised and matured in China. In this paper, comprehensive evaluation method of matter-element and utility theory is applied to risk investment of real estate area. The establishment of the matter-element decision model of real estate risk investment combines with utility analysis theory; makes investment decision much close to the actual. This paper applies attribute set and attribute measure theory, on the base of building project investment risk single index and multi index measure functions, the paper sets up intact project investment risk evaluation measure theory model. The paper also sets up science weight coefficient defined method and risk measure identifying guide. Through actual cases analysis, the conclusion is reliable, intuitive, clear and realistic. A new mentality for the research on real estate risks investment decision is provided.
Real Estate Investment Risk Utility Theory Matter-Element Decision Model
Sun Weifeng Zhao Qiuhong Gao Xiaoming
School of Management, Hebei University of Technology, Tianjin, P.R.China, 300401
国际会议
郑州
英文
2008-09-20（万方平台首次上网日期，不代表论文的发表时间）