A Framework of Product Platform Design for Leverage Differentiation and Cost Benefits
This paper proposes an integrated framework of platform-based product family design within the scenario of market segmentation. It divides platform design into inter-platform leverage between platforms across market niches and intra-platform design between product variants within a market niche. A platform differentiation planning (PDP) is proposed to handle inter-platform leverage by balancing platform differentiation with commonality. A hierarchic component platform (HCP) with flexible components commonization is proposed to design intraplatform product variants for cost benefits. PDP and HCP are integrated to provide a systematic methodology for product platform design from early design stage to detailed realization stage.
Product Platform Market Segmentation Platform Leverage Platform Differentiation Planning Hierarchic Component Platform
Cai Yanling Nee Andrew Yeh Ching Lu Wenfeng
School of Management Science and Engineering, Zhengzhou University, Zhengzhou, PR China 450001 Department of Mechanical Engineering, National University of Singapore, Singapore 117576
国际会议
郑州
英文
2008-09-20（万方平台首次上网日期，不代表论文的发表时间）