Research on Mass Customization Mode in Urban Housing Development Project

摘要：

As a new real estate development mode, Housing Mass Customization(HMC) is discussed in the paper. Based on enterprises own resource and ability, the mode is defined that personalized housing is customized with the speed, cost and efficiency of large-scale development. It is considered that not only customers personalized demands could be satisfied by HMC mode, but also investment risk and cost could be decreased to a great extent. Then drivers for HMC mode have been analyzed from five key factors, i.e. proper attribute of dwelling housing, consumer preference, market competition, technological progress and enterprise developing need. Finally, main implementation channels of HMC mode are put forward.

关键词： Urban Housing Development Project Mass Customization Housing Mass Customization Real Estate Development Mode

作者: Xu Jiang Feng Xiaoling Jin Zhenhui Cui Baohong

作者单位: School of Management Engineering, Zhengzhou University, Zhengzhou, P.R.China, 450001

会议类型: 国际会议

会议名称: The 15th International Conference on Industrial Engineering and Engineering Management(IE&EM2008)(第十五届工业工程与工程管理国际学术会议暨中国机械工程学会第11次工业工程年会)

会议地点: 郑州

会议语种:英文

在线出版日期: 2008-09-20（万方平台首次上网日期，不代表论文的发表时间）