Cross-culture Management in Transnational Construction Enterprises from Perspectives of Culture

摘要：

An essential issue in transnational management is to deal with cultural differences and crashes among the different nations involved.By analyzing the positive and negative influences brought by them,adjust measures to implement rational and scientific cross-culture strategy and effectively promote the communication and mutual integration of different cultures,in this way can transnational management walk up to a prospering stage.This paper,from the perspectives of culture,discusses the influences on transnational management produced by the culture difference.Combined with the practical case that China State Construction Engineering Corporation makes a successful cross-culture management in transnational market,the paper puts forward that cross-culture management is the solution to culture difference in transnational enterprises and offers some specific strategies to carry out cross-culture management.

关键词： culture difference cross-culture management transnational management strategies construction enterprise management

作者: CHEN Jie YANG Dongling

作者单位: Harbin Normal University,Harbin,China

会议类型: 国际会议

会议名称: 2006 International Conferncen on Construction & Real Estate Management(2006建筑与房地产管理国际会议)

会议地点: 美国奥兰多

会议语种:英文

页码: 193-196

在线出版日期: 2006-10-05（万方平台首次上网日期，不代表论文的发表时间）