Application of Self-organization Map Neural Network in Demand Clustering Analysis for the Mass Customization

摘要：

Under the environment of mass customization, customized demand and various behavior of consumption require enterprises to effectively analyze the customer demand characteristics, deploy production processes and delivery of product. This paper researches demand clustering methods using Self-organization Map neural network, through the different indexes of demand, distinguishes different customer groups based on their different characteristics. At last, a case is administrated.

关键词： Mass Customization Collaborative Commerce Demand Clustering Neural Network.

作者: Jie Qiu Chen Zhixiang

作者单位: School of Business, Sun Yat-sen university, Guangzhou, P.R.China, 510275

会议类型: 国际会议

会议名称: The 15th International Conference on Industrial Engineering and Engineering Management(IE&EM2008)(第十五届工业工程与工程管理国际学术会议暨中国机械工程学会第11次工业工程年会)

会议地点: 郑州

会议语种:英文

在线出版日期: 2008-09-20（万方平台首次上网日期，不代表论文的发表时间）