Research on Co-opetition Strategy of China Mobile after Reorganization of the Telecommunications Industry
After reorganization of the telecommunications industry of China, the competition in the market has grown. Faced with increasing market competition China Mobile is considering the issue of how to keep on creating and preserving market preponderance. In this paper we study the co-opetition strategy of China Mobile after reorganization of the telecommunications industry. We propose an integrative framework based on dynamic models of the Value Net and the five factors PARTS of the game theory for China Mobile to change the game that it is playing. One main assertion is that the value network of China Mobile requires a higher degree of coordination and integration between participants in the value net and a consistent constellation of consumer, technology, policy and firm strategy. Based on our studies we suggest some approach through which China Mobile can continue to create and maintain preponderance.
China Mobile Co-opetition Strategy.
Cheng Ziyang Zheng Wenfu Tang Shoulian
School of Economics & Management, Beijing University of Posts and Telecommunications, Beijing,P.R.China, 100876
国际会议
郑州
英文
2008-09-20（万方平台首次上网日期，不代表论文的发表时间）