Data Mining Analysis Between Highly Fluctuant International Oil Price and Chinese Imported Sedan Car Market
In the recent years, international oil price has been keeping rising and fluctuating at a high level, which brings lots of challenges to the world auto industry, so does Chinese auto market. Based on the econometric theories, this paper makes use of co-integration analysis and Granger causality test methods to a segment market of Chinese auto industry-imported sedan car market so as to exploit the relationship between the different sedans typed by exhausting quantity and the fluctuating international oil price. There are two main conclusions from the research: 1) The sales of lowend sedans will not surge but to dive in the long run, while the sales of middle and high-grade types welcome a bright future. 2) Sales of low-end sedan cars surge as the rising oil price in the short run. However, the boom will not be huge because of the opposite correction form the long-term co-integration. It is credible that imported sedan car market lies in a complemental position in Chinese car industry, and moves in a topgrade, individual and differential direction. We give several suggestions about the marketing orientation and developing strategy of Chinese imported sedan car market according to the above conclusions.
Jianhui Yang Hong Pan
School of Business Administration South China University of Technology Guangzhou, GD 510641
国际会议
南宁
英文
2007-07-20（万方平台首次上网日期，不代表论文的发表时间）