LATE PRODUCT INDIVIDUALISATION IN THE SUPPLY CHAIN——A NEW LOGISTIC CHALLENGE
Global markets and the increasing demand of customers for individual products lead to a steady rise of product-variants. Especially high quality goods on highly competitive markets like automobiles must meet customer’s demands. The opportunity to configure a car according to ones preferences leads to an unmanageable number of variants. Manufacturers’ strategies to handle this problem reduce the offered component-combinations but barely succeed in reducing the production-complexity. The approach of the “Late Product Individualisation meets this problem. The complexity of the production is reduced without limiting the customer’s choice to a small number of variants. The production process is relieved from customisation activities while these operations are relocated to further processes of the supply chain. The approach of Late Product Individualisation will be described and how it causes new challenges for the supply chain. Analytic instruments are presented which help to detect reasonable components of a product that should be individualised.
Late Product Individualisation Logistics Supply Chain Efficiency Analysis Analytic Hierarchy Process
Lothar Schulze Marcus Gerasch Sebastian Mansky
Department of Planning and Controlling of Warehouse and Transport Systems, Gottfried Wilhelm Leibniz Universit?t Hannover, Hannover, Germany
国际会议
北京
英文
2007-11-01（万方平台首次上网日期，不代表论文的发表时间）