SPORT MARKETING STRATEGIES BASED ON THE DRAMATURGICAL THEORY AND MARKETING MIX FROM THE SUPPLY CHAIN PERSPECTIVE- EVIDENCE FROM EXERCISE PATTERNS OF THE ELDERLY AT COLLEGES CAMPUSES

作者: Tzong-Ru Lee Chien-Hui Lin Yi Hsu

作者单位: Marketing Department and Chairman of Center for Electronic Commerce and Knowledge Economics Research Department of Marketing Management, National Chung Hsing University, Taiwan National Formosa University, Taiwan

会议类型: 国际会议

会议名称: 2007年技术创新、风险管理暨供应链管理国际研讨会

会议地点: 北京

会议语种:英文

在线出版日期: 2007-11-01（万方平台首次上网日期，不代表论文的发表时间）