RESEARCH ON THE DIFFUSION OF THE INNOVATION PRODUCTS UNDER IMPERFECT COMPETITION

摘要：

According to the characteristic of the imperfect competitive market and S diffusion curve, the influencing factors of the innovation products diffusion are divided into spontaneity diffusion coefficient and influence diffusion coefficient. Innovation products diffusion under imperfect competition is analysed by establishing logistic model, correlation variables and parameters. Then the model is applied to analyze and predict the increasing of the mobile phone users in China. The parameters analysis and forecast can adjust the actual growth trend and explain the law of the innovation product diffusion under imperfect competition, regarding the product promotion process as a whole.

关键词： Imperfect competition Innovation products diffusion Logistic model

作者: Teng Yonggang Ju Xiaofeng

作者单位: School of Management, Harbin Institute of Technology, China

会议类型: 国际会议

会议名称: 2007年技术创新、风险管理暨供应链管理国际研讨会

会议地点: 北京

会议语种:英文

在线出版日期: 2007-11-01（万方平台首次上网日期，不代表论文的发表时间）