Cognitive Psychology Analyses of Risk Decision

摘要：

This paper concentrated on how a decision subject find a proper reference value in a one-off decision. The methods we mentioned are different from standard viewpoint in statistic decision. Firstly, we applied utility theory and prospect theory into risk-adjusted value and set up a new model and get some practical parameters from the experiments. Secondly, according to qualitative coordinate model of psychology cognitive analyses, we qualified the risk-adjusted value. So we got an efficient objective mental weighting which can be used in risk-calculation. Finally, we redefined the risk-adjusted value. In this way, we constructed a useful method for decision subject to control the risk.

关键词： regret risk-adjusted value risk-adverse coefficient psychology cognitive structure

作者: Yue Guo MaoTing Gao

作者单位: Department of Computer Science, Shanghai Maritime University, Shanghai China

会议类型: 国际会议

会议名称: The 1st International Conference on Risk Analysis and Crisis Response(首届风险分析与危机反应国际学术研讨会)

会议地点: 上海

会议语种:英文

页码: 342-346

在线出版日期: 2007-09-25（万方平台首次上网日期，不代表论文的发表时间）