Research on Effect Mechanism of the Third-party Logistics Based on Marketing Channel Alliance

摘要：

In marketing channel alliance,producers and distributors are paid more attention,but the third- party logistics are done less,which directly effect the whole alliances performance. The paper emphasized the third-party logistics effect is inimitable in alliance,and analyzed its effect mechanism from dividing theory,enterprise resource theory,transaction cost theory,scope economics theory and core competition strength theory based on marketing channel alliance,which come up with theory support for the alliance to attach attention to the third-party logistics.

关键词： marketing channel alliance the third-party logistics effect mechanism

作者: Li Si-zhi

作者单位: Institute of Business Administration,Liaoning Technical University,Huludao,Liaoning 125105 China

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 172-175

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）