Management of CSR in a company

摘要：

The purpose of this study is to propose a theoretical-based economic model analysis of how to control the cost of Corporate Social Responsibility taken by companies. To focus on this topic,overview of core competence--Corporate Social Responsibility (CSR) is given in the start section. More depth theories of concepts and economic theories are offered in this paper. All the finding and research are in the case study of Nike. Based on finical data,the author will explain why company should do CSR. Furthermore,the author will focus on analysis of how to control the cost of CSR in order to make the company get the profit maximization. At the end,individual recommendations are given.

关键词： CSR multinational enterprise Nike Cost Theories

作者: Zheng Zhang

作者单位: Business School,University of Sunderland,United Kingdom

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 197-202

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）