A study on the behavior of media selection in distributed working
The behavior of media selection in IT companies in China and Japan was analyzed using a framework of media fitness. The analysis included rational,social,and environmental aspects,therefore,more comprehensive than previous research. Combined media usage was analyzed and strong positive correlation between choice based on rational thinking and that based on social influence was found. Furthermore,complementary media were found to be used to satisfy the rational needs and to release environmental limitations,but not to raise the social satisfaction. Findings in this research might lead to the change of previous theories about media selection.
media fitness media selection behavior distributed work
Rui Gu Kunihiko Higa
Graduate School of Decision Science & Technology,Tokyo Institute of Technology,2-12-1 Meguro-ku,Toky Graduate School of Innovation Management Tokyo Institute of Technology,2-12-1,Meguro-ku,Tokyo,Japan
国际会议
The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)
上海
英文
366-370
2007-06-04（万方平台首次上网日期，不代表论文的发表时间）