Early Warning Strategy System for Customer Relationship Management

摘要：

In order to help enterprises to overcome barriers,build up and maintain good customer relations,find stable and long last customers,and be the winner in the long run,this paper discusses strategically the early warning Strategy system for customer relationship management,including the systems concepts,features,management style,and formation. The frame of the early warning strategy system related to customer relationship management is established,which enriches the basic theories of strategy management. We hope this paper can guide enterprises toward establishing efficient early warning strategy system for customer relationship management,so that they can improve customer relations,satisfy the customers better,enforce customer loyalty,reduce customer loss. We also hope this paper can help enterprises to find opportunities in the market and avoid possible risks.

关键词： customer satisfaction customer loss customer loyalty early warning strategy system for customer relationship management.

作者: Yang Guangyu Geng Xiaoqing

作者单位: Department of MIS,Tianjin University of Finance and Economics,Tianjin,China

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 408-411

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）