Business Data Mining and Visualization Methods

摘要：

The boosting electronic commerce generates commercial data mining and its effective utilization. This article fully discusses the theory,methods and technology of commercial data mining. In order to use the results of commercial data mining directly and conveniently,it is optimal to adopt visualization method. This article covers taking feature value of commercial data,processing flow,algorithms,establishing feature bank,dimension reduction mapping,and generating visualized result. It probes into the theory of commercial data mining and its application profoundly through the mining of case data of Taobao net and realization of visualization method.

关键词： e-business data mining information visualization

作者: Ning Zhou Fangfang Zhang Xiaosheng Yu Yanping Wen

作者单位: Research Center of Information Resources,Wuhan University,Wuhan 430072 China Research Center of Information Resources,Wuhan University,Wuhan 430072 China CHINA THREE GORGES UNIV Business College,Shanghai Normal University,Shanghai 200234 China

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 416-420

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）