AN E-COMMERCE SOLUTION BASED ON ETONG FOR SMALL RETAILERS OF CHINA

摘要：

Small retailers of China are a strong group in number but have many difficulties in e-commerce applications nowadays. In this paper we propose a system named eTong which can help small retailers implement their e-commerce strategies. eTong whose terminal entity resembles a telephone is an e-commerce platform linking product producers and retailers. It can reduce the redundant courses between the producers and retailers and also can act as an efficient medium,providing service for both of them. The test results of eTong indicate that it creates a new win- win e-commerce model for producers and small retailers of China. We also analyze the Development Obstacles and Challenges of eTong finally.

关键词： eTong e-commerce Informatization solution retailer

作者: Liyi Zhang Yan Tang Jian Meng

作者单位: Center for Studies of Information Resources,Wuhan University,430072,P. R. China School of Information Management,Wuhan University,430072,P. R. China

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 674-679

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）