A Forecast Model of Advertisement Effect Based on Ito Equation

摘要：

Ad effect lies on many elements. This paper supposes that the ad effect at T time is the function of Time T and reception rate. Using Ito equation as a continuous random variable,this paper puts forward theoretically an ad effect forecast model,including instant,time-lapse,accumulative and diffused effect models.

关键词： Advertising Effect Ito Equation Lilien Model Forecast Model

作者: Liang Qi-hua Yu Guo-fang

作者单位: School of Business Administration,Shandong Institute of Business and Technology,Yantai,Shandong,264005,China

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 687-689

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）