The influence of consumer innovativeness on online purchase intention on the creative product: a case study of apparel

摘要：

As both creative industries and online purchasing grow in importance,understanding which consumers use this new distribution channel to buy creative product (e. g. clothing) is an important question for e- commerce managers and consumer theorists. Based on the empirical literature,a new model was established by using consumer innovativeness (Interact innovativeness and fashion innovativeness) as the outside factor of Technology Acceptance Model (TAM). We focused on the validity of model and interrelations and influences between the variables. Conclusion and implications were discussed.

关键词： creative product consumer innovativeness purchase intention Technology Acceptance Model apparel

作者: Chen Pang Xiaofen Ji Liling Cai

作者单位: College of Fashion,Zhejiang Sci-tech University,Hangzhou,Zhejiang,China,310018 College of Fashion,Zhejiang Sci-tech University,Hangzhou,Zhejiang,China,310018 School of Management,

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 860-865

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）