Outsourcing in mass customization of services: a case study in Chinese catering services

摘要：

The paper conducted a case study in Chinese catering service industry to reveal key issues of outsourcing in service mass customization. It firstly justified that outsourcing served as a an important facilitator in delivering mass customized services by increasing efficiency and reducing costs due to the expertise developed along the value chain. It then pointed out the functions/business to be outsourced in mass customization which should be non-cored and helpful to utilize expertise and avoid risks. Moreover the impacts of the service feature of simultaneity on outsourcing were also discussed. Suggestions for future researches were finally presented.

关键词： Mass customization Outsourcing Services Value chain

作者: Jue Chen Yunhong Hao

作者单位: The tourism school,Zhejiang Gongshang University,Hangzhou,310035,China School of Business Administration,Zhejiang Gongshang University,Hangzhou,310035,China

会议类型: 国际会议

会议名称: The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

会议地点: 上海

会议语种:英文

页码: 1190-1193

在线出版日期: 2007-06-04（万方平台首次上网日期，不代表论文的发表时间）