会议专题

Study of key success factors for strategic transition to Mass Customization: a schema for the systematic innovation

The purpose of this paper is to present an integrated view of key success factors for mass customization (MC),which is regarded as the popular social production paradigm in the near future based on the relevant literature review. The paper discusses the necessary management activities,crucial business process and bottleneck factors in the MC implementation and innovation through the internal and external environmental analysis. The main contents of this paper includes: (1) Determine the Key Success Factors (KSF) through enterprises internal and external environmental analysis;(2) Carry on influence factor analysis for the crucial success factors;(3) Construct a KSF structure model which could be seen as a schema of the systemic innovation for firms strategic transition to MC. For those farsighted enterprises,which has prepared for the strategic transition to mass customization,our study will give the theoretical guidance and work as an indicator for the realization of successful mass customization in the business.

Mass Customization success factor information management

Ding Minglei Wang Yunfeng Bu Lei

School of Management Hebei University of Technology

国际会议

The First International Conference on Management Innovation(ICMI 2007)(管理创新会议)

上海

英文

1194-1199

2007-06-04(万方平台首次上网日期,不代表论文的发表时间)