The Approach to Simultaneously Increasing Product Value, Customer Value and Enterprise Value

摘要：

From the viewpoint of modern marketing, the paper explains product function and product cost, customer utility and customer cost, enterprise output and enterprise input. Then, the author defines respectively product value, Customer value and enterprise value. Finally, according to the five kinds of approaches to increasing value, the paper explores how to increase product value, customer value and enterprise value.

关键词： Value Cost Approach Simultaneously increase

作者: Deng Hengjin

作者单位: School of Management, Wuhan University of Technology, Wu Han, 430070, P. R. China

会议类型: 国际会议

会议名称: 第二届产品创新管理国际会议暨第三届价值工程国际会议(The 2nd International Conference on Product Innovation Management & The 3rd International Conference on Value Engineering)

会议地点: 武汉

会议语种:英文

页码: 17-22

在线出版日期: 2007-04-23（万方平台首次上网日期，不代表论文的发表时间）