The Exploration of Product Innovation Management in China

摘要：

PIM refers to the planning, organizing, directing, coordinating and controlling of product innovation, which is both the starting point and end result of PIM. Effective PIM is essential for product innovation. The paper presents a systematic study on research and practice of PIM based on the status quo of PIM in China. It predicts the development of PIM and aims to provide suggestions for promoting PIM in China.

关键词： Product innovation PIM China

作者: Hu Yue

作者单位: School of International Education, Wuhan University of Technology, Wuhan, 430070, P. R China

会议类型: 国际会议

会议名称: 第二届产品创新管理国际会议暨第三届价值工程国际会议(The 2nd International Conference on Product Innovation Management & The 3rd International Conference on Value Engineering)

会议地点: 武汉

会议语种:英文

页码: 48-51

在线出版日期: 2007-04-23（万方平台首次上网日期，不代表论文的发表时间）