Value-based Management on Customer-oriented Enterprise

摘要：

The objective of this paper is to gain insight into the use of customer value management when focusing on enterprise value-based management. In this paper, it discusses how value is added through work on customer value implementation. It is the road from customer value management and promotion to enterprise management, which effects enterprise strategy, new product development, material purchasing, manufactureing, sale and find future product and service.

关键词： Customer value Value-based management

作者: Tong Zewang

作者单位: Wuhan University of Technology, Wuhan, 430070, P. R.China

会议类型: 国际会议

会议名称: 第二届产品创新管理国际会议暨第三届价值工程国际会议(The 2nd International Conference on Product Innovation Management & The 3rd International Conference on Value Engineering)

会议地点: 武汉

会议语种:英文

页码: 96-99

在线出版日期: 2007-04-23（万方平台首次上网日期，不代表论文的发表时间）